iCreate Griffith Property Proposal Pricing
Discovery Session and Competitor Analysis
When clients look to partner with iCreate for the sales and marketing of their entire project, our clients benefit from starting the engagement with a discovery audit and a content and branding workshop.
The workshop would include:
- In depth competitor analysis of the local market and research the local area and surroundings
- We’ll also look at who your target customers are, as well as the style and tone that will work with this group of customers. And we’ll research and recommend ways in which you can differentiate from similar competitor projects.
Logo and Branding
Once the name is established, we will craft, sketch, explore and refine a logo. The logo will be designed to bring the vision of the project to life and ensure that the brand elements create a look and feel in harmony with the project and the right appeal for your target audience.
- 3 x custom logo concepts (three rounds of included revisions, if required, based on your feedback)
- Brand guidelines document (including colour breakdowns, font names and copyright ownership, supplied in PDF format)
Aerial Still Photography
Art direction and production supervision. Post production on supplied images. Still aerial photography to be used for hero location map in marketing material and signage. Providing you with a series of shots that includes your sites location and key angles that show the site and featured amenity.
Fixed quotes would be obtained once the final address known and an aerial brief can be completed.
– want aerial video footage as well? Please let us know and we can provide a quote.
Photography Full Day Pickup Shots (No Talent)
On a location-based pick-up shoot, we are looking to get photos that really promote the local area, that highlight the retail, transport, education, medical and recreation close by.
Photography in your marketing material will make a huge difference to prospects buying into your off-the-plan vision. With nothing to touch and feel, it pays to build trust with real photography and leave the cliche stock photography to your competitors :)
Half Day Photography
Full Day Photography
Full Day Photography
+ iCreate Art Director
Art Direction and Incidentals
To maximise the result of photography, we do recommend an onsite location scout prior to properly asses the location and create the shot list. Travel time billed at $50/hour and flights to be billed at cost.
We have ongoing relationships with trusted photographers we would prefer to use, but we can explore using a local photographer if the budget doesn’t permit.
Project Hero Brochure
Design and layout will include artists’ impressions, location and lifestyle imagery, a location map illustration and key selling features of both the location and amenities. We will also include floorplans, floorplates, schedule of finishes, and 4 pages of client supplied research. Stock photography from Shutterstock included. Approx 36 pages.
We will craft persuasive copywriting with headlines and body copy for use in the brochure, REA & Domain ads and press ads, to suit the tone of voice of the overall project brand.
iCreate recommends using quality finishes and stock that reflect your quality brand. As we move through the design process, our recommendations will become clearer, your brochure page count becomes defined and we can commence a production quote for you. To manage the quality and success of your brochure, we recommend you consider letting us manage the production, consultation time with the printer, sourcing paper stocks and managing sourcing quotes from our tried and tested quality printers, this will also include press checks and print shop inspections. For this reason, we prefer to charge you for the value of this process, and not mark up any external print costs.
One Page Website / Lead Capture Page Options
Useful for presales or coming soon campaigns
Right for most scenarios, providing additional Key Selling Points and teaser information
Great when you need to tell more of a story to get an enquiry
Special campaigns, or sometimes a small business profile sites
Email Marketing (EDM)
iCreate will design a persuasive eDM that will engage and encourage users to click. Produce web optimised graphics and convert to HTML web sliced file.
Add plain html text where required and upload to clients system. Databases supplied by client/sales agent.
Price does not include the costs of sending the campaign. This will be charged at cost and added to the final invoice. The cost is $7.00/campaign + 1.4c per recipient
Design engaging direct mail to highlight your project and drive enquiry – We will recommend a size and strategy for cut through.
**Printing and Distribution not included and will be quoted separately once distribution list is determined**