Where Lease Lines Are Blurred

Haven Retail Brochure Design

Haven Newstead is an exciting new apartment development on Skyring Terrace. Its developer, Marquee Projects, has worked with the creators of James Street to deliver an urban retreat with an incredible retail offering at base level, Haven Retail. In doing so, they have responded to the needs of residents and set a new standard in connected residential and retail destinations.

iCreate was chosen to design a brochure to attract potential tenants to Haven Retail. The quality of our work and relationship led to our appointment to develop a website for the project also.

 

Strategy

Haven was developed by the creators of James Street, a district that has become Brisbane’s foremost retail and lifestyle precinct. The strategy for Haven Retail was to leverage off the existing reputation of James St, to build confidence and credibility for Haven Retail amongst potential tenants.

Outcome

The brochure elevated the opportunity and potential to secure retail space at Haven Retail and supported the leasing team in signing high-calibre tenants for attractive lease terms.

 

 

Service

Art direction, Brochure design, Concept development, Copywriting, Product and retailer photography, Website design and development

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