Property Marketing

La Rivière on Cannes


With its stunning design and amazing riverside location, the French Riviera-inspired La Riviere project was all about luxury and lifestyle. This theme underpinned iCreate’s design and delivery of the project’s logo, brand identity, brochure and signage.

Design and Strategy

iCreate had undertaken digital work for a number of Orchard Properties previous developments. After seeing the property marketing results we achieved for other clients, they believed we could create a brand that would stand out in the dynamic and busy Gold Coast property market.

We took the time to really understand the brief and the client’s intentions behind the project and the target market it is seeking to capture. The aim was to achieve a distinctly high-end, luxury positioning without being over the top. The creative ethos revolved around sophistication and a European-influenced aesthetic where less is most definitely more.

La Riviere on Cannes property branding

La Riviere property signage concept

 

Experience

The collateral developed for La Riviere is evocative, inviting the market to imagine their own interpretation of the lifestyle that awaits them. Graceful and stylish imagery, a focus on the generosity of the development’s amenity and its exquisite location combine to create an alluring proposition.

Our digital team carefully considered the user experience of the website, using a fluid design approach that leads visitors through the many compelling facets of the property.

 

 

Responsive Single Page Web Site

The single page site design and animations take visitors on a journey through the project before leading to a strong call to action to contact the sales agent.

It avoids being busy or cluttered, while still having a sense of opulence and style through the careful selection and positioning of graphic elements. Well-considered text highlights the multiple attractions and the unique selling points of this gorgeous property.

 

Launch La Riviere Website

 

La Riviere on Cannes one page website design

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