Awash with success – Stage 1 sold out well ahead of schedule. Developed by the Dennis Family Corporation, Tide Residences is a collection of contemporary three and four bed townhomes just metres from Maroochy River. Thoughtfully designed for everyday living, the homes reflect the seaside charm of Maroochydore and provide an eclectic lifestyle opportunity – presenting the very best in coastal living.
iCreate was tasked with launching Tide Residences to the marketplace. This included creating the project name, brand, lifestyle and aerial photography, lifestyle and aerial video and the master, stage and floor plans. These were then rolled out across a range of stunning material including flyers, brochures, website, sales office fitout, social media and event creative and launched to the market with a robust media strategy that had a strong digital focus.
Tide Residences’ coastal location and lifestyle inspired the development of the pre-release message, ‘The coast is calling’, and the launch message, ‘Drift home to paradise’. The strategy leveraged the generous size of the Tide Residences floor plans; their space offering uniquely positioned them ahead of other new product in the marketplace. In addition, the resort-style amenity of Tide Residences was core to the strategy’s success; this included promotions with a beautiful render of the pool and recreation spaces.
Five townhomes were sold at the launch event and more than 70% of Stage 1 sold in the first three weeks from launch. Over 500 solid enquiries were received in the first month from launch. This result far exceed the client’s expectation of two sales per month. Stage 2 will now be released to the market, months ahead of schedule.
- Logo and branding
- Lifestyle photography
- Local pickup photography
- Aerial photography
- Aerial video
- Lifestyle video
- Masterplan illustration / flyer
- Stage plan illustration / flyer
- Floor plan flyer
- Schedule of finishes flyer
- Sales Suite Fitout
- Lead Capture Page design and build
- Website design and build
- Lifestyle brochure design and production
- Investment brochure design
- Tradeshow and Open Day event creative
- Press advertising design
- realestate.com.au advertising
- domain.com.au advertising
- Google display advertising
- Facebook advertising
- Email marketing design, build and distribution
- Letterbox drop design, production and distribution
- Media strategy
- Social media strategy